Business is one of the most sought-after careers in today’s time. With plenty of lucrative opportunities and high-paying jobs, aspirants eagerly pursue business majors.

Whether you plan to work for the private sector, not-for-profit, or a government agency, you must identify a major to contribute to your chosen organization. Picking the right major will offer you a competitive advantage by developing your knowledge, skills, and abilities (KSA). The demand for skilled professionals keeps rising today as the business landscape becomes more unpredictable and dynamic. Equipping yourself with specialized skills and capabilities by pursuing a major will enable you to benefit from this demand.

Below, we’ll explore five business majors in detail so you can choose one that aligns well with your skillset and interests.

Let’s get started:

Product Management

Product management is one of the in-demand business majors today. Its main reason is the high earning potential and a positive job outlook. Product management involves a structural mechanism in which an organization follows various steps and processes to develop a product. It involves everything from ideation to creation to marketing the product or service to the target audience.

The roles and responsibilities of a product manager vary from organization to organization. Nonetheless, most of them revolve around identifying consumer needs, designing a product in line with those needs, and manufacturing, shipping, and redesigning.

Product managers can earn up to $111,222 (on average) annually, making it a lucrative career option.

Accounting

Accounting is, without a doubt, one of the most popular business majors. Its specialized education prepares you to manage and monitor a company’s finances effectively, making it a sought-after profession in the corporate world. While competition might be fierce, many firms prioritize fresh graduates with a bachelor’s degree and an accounting concentration. This major could fit you well if you enjoy mathematics, taxation, and auditing.

Career advancement prospects are abundant with an accounting major. After completing a bachelor’s degree in accounting, you may pursue a master’s degree in the same field. This course leads to the highly sought-after certified public accountant (CPA) designation. As the complexity of businesses grows, so does the demand for professional CPAs, providing ample employment opportunities for people with skills in this domain.

A CPA’s duties include:

• Check financial records for mistakes and balance them
• Audit individual accounts on a random or planned basis
• Look for major financial problems
• Ensure projects stay on budget
• Publish audited financial accounts
• Collaborate with executives and CEOs to develop budgets
• Supervise accountants and other financial experts
• Make a budget and other financial decisions
• Assist with external corporate audits

Management

A management major enables aspirants to manage and maximize resources to achieve organizational goals. Throughout your coursework, you will learn about the intricate procedures and activities that bring together financial, material, human, and information resources in a unified manner. This well-rounded curriculum provides management majors with a thorough awareness of the ever-changing organizational management landscape and a varied toolkit for efficiently overseeing diverse company operations.

Strategic planning, decision-making, organizational behavior, leadership, and project management are among the topics covered in the curriculum. Graduating with a management major implies you have significant talents that you can apply across various companies and sectors. Management graduates are often required to:

• Handle business resources
• Lead teams and projects
• Optimize processes and day-to-day operations
• Adjust to constantly changing corporate settings

Marketing

A marketing degree can lead to high-paying professions in consumer retail, corporate consulting, public outreach, and brand management, among other fields.

Market research analysts, marketing specialists, and marketing managers can all find work in the fast-paced field of marketing. This multifaceted degree also opens doors to advertising, sales, and public relations careers. Marketing experts explore consumer demand for products and services, devise pricing methods, and generate interest in new product releases.

As a marketer, you will have to:

• Increase revenue through traditional and nontraditional methods
• Oversee all website and social media marketing strategies, including newsletters, blogs, articles, and updates
• Learn about and use the best platforms for generating leads and building a customer base
• Develop and oversee product launches
• Promote your brand through social media ads and sponsored posts
• Create and maintain client accounts to increase product usage and retention
• Establish messaging and branding guidelines

Healthcare Management

Healthcare management is a more recent and specialized business major gaining popularity nowadays. Unlike a standard business program, this major prepares you to succeed in a healthcare organization or hospital setting. You’ll learn the subtleties of managing and directing healthcare employees throughout your studies, allowing you to drive efficient and compassionate care delivery.

Staying compliant with rules is critical in the fast-paced healthcare sector. As a result, this major emphasizes understanding and conforming to current healthcare standards and regulations. You’ll learn about healthcare policies, ethics, and best practices, preparing you to navigate the ever-changing healthcare domain.

With a rising need for skilled healthcare managers, this major provides potential job opportunities. A healthcare management major can lead to a rewarding and stable career in healthcare, whether you want to manage hospital operations, manage healthcare teams, or work in healthcare administration.

The key responsibilities of a healthcare manager are:

• Planning and organizing non-clinical, administrative operations for the facility they manage
• Making plans and strategies to improve service delivery
• Implementing and sustaining IT systems to ensure an efficient and up-to-date service
• Supervision, administration, and management of all workers, including clinicians, care providers, and administrative personnel
• Handling employee, patient, and financial data digitally to study and monitor performance
• Maintaining the facility’s budget and financial health to ensure that resources are accessible for healthcare providers and administrative employees

Conclusion

Choosing the correct business major is critical for a successful career in the fast-paced business world. Product management has excellent earning potential and a bright work outlook. At the same time, accounting trains you to handle finances and become a certified public accountant. Management gives you a versatile skillset for supervising various corporate processes, and marketing opens access to different subfields. Healthcare management, on the other hand, is perfect for aspirants interested in managing healthcare organizations and conforming to healthcare legislation. Each major provides distinct opportunities and development avenues, making it critical to pursue your passion and align your interests with the proper choice.